Bang Energy CEO and founder responds to Monster Energy lawsuit
Following on from yesterday’s post about Monster Energy filing a lawsuit against VPX Sports, the maker of the Bang energy drink. The CEO and founder of the company Jack Owoc, has released a response. You can see his press release unedited and in its entirety directly below.
Bang Energy CEO, CSO Founder and Front Man, Jack Owoc’s responses to the myriad of false claims are in bold text below.
Bang Energy Drink has Monster ALL BANGED UP!™
CEO claims Bang can help cure forms of dementia including Alzheimer’s, Parkinson’s and Huntington’s disease –
Jack Owoc: This is fake, falsified and fabricated news. Watch the video carefully – I never claim that Bang can treat, cure or prevent any disease. I cite and quote the research from the historical scientific database where creatine-amino acid peptides with a long chain fatty acid ester chemical attachment can readily cross the blood brain barrier with a 20-fold greater capacity than regular creatine. The USPTO granted me a patent on creatine-amino acid peptides. Creatyl-l-leucine is a creatine-amino acid peptide, AKA “Super Creatine”, contained in Bang RTD and Bang Master Blaster Pre-Workout Powder. Bang Master Blaster was proven to increase lean mass in human test subjects by 6.9 pounds in just 4-weeks and is a powerful non-hormonal legal performance-enhancing and muscle building alternative to harmful anabolic steroids. Bang has also been proven to be safe and has been tested and proven effective in three double blind placebo controlled double blind studies. On the other hand, Monster Energy drinks have been associated with 17 deaths and adverse events too numerous to count. It is, therefore, imperative that Monster be pulled from store shelves immediately because it represents a serious health threat to humans and children – THE LATEST TRAGIC MONSTER DEATH WAS A 14 YEAR OLD GIRL!
Riverside, CA (September 5, 2018) – A federal lawsuit was filed this week against the maker of Bang Energy drinks claiming the company misleads consumers into believing the drink has astonishing health benefits. According to the lawsuit, “Defendants VPX and [CEO Jack] Owoc sell Bang by misleading and deceiving the public about the product’s ingredients and the benefits of consumption. Simply put, Defendants’ advertising and marketing scheme tricks consumers into believing they are getting something they are not. Bang is marketed as a modern-day snake oil.
Jack Owoc: Consumers choose Bang because it’s more effective, tastes better, and doesn’t contain harmful amounts of sugar and highly suspect ingredients like Dglucuronolactone contained in MONSTER. RESEARCH HAS PROVEN THAT MONSTER CAUSES DISTURBANCES IN A HEARTBEAT. RESEARCH HAS ALSO PROVEN THAT CAFFEINE IS SAFE ALONE BUT COMBINED WITH SUGAR CAN BE DEADLY. BANG CONTAINS ZERO SUGAR. MONSTER’S FLAGSHIP ENERGY DRINK (GREEN M) CONTAINS A MASSIVE, HEALTH-ROBBING 54 GRAMS OF SUGAR PER CAN. High sugar beverages like Monster’s flagship energy drink have been implicated for their role in contributing to the obesity epidemic, diabetes, Syndrome X, heart attack, metabolic dysregulation and a myriad of other health problems. In fact, a study specifically showed that drinking a 24-ounce Monster energy caused adverse health effects.
Bang claims to be the “healthiest energy drink” on the market and states it provides “potent brain & body rocking fuel.” Bang also says its “Super Creatine” enters the brain and can reverse mental retardation and help cure diseases such as Alzheimer’s, Parkinson’s, Huntington’s and other forms of dementia.
These allegations are purposely falsified and untrue. Listen to the my video https://www.youtube.com/watch?v=_hYcTX9jYr0&feature=youtu.be I never claim that Bang can reverse intellectual disability and help cure diseases such as Alzheimer’s, Parkinson’s, Huntington’s and other forms of dementia. Bang is infinitely safer and healthier than Monster – consumption of Monster is associated with 17 deaths, heart attack, heart beat irregularities and countless adverse event reports. To the best of my knowledge, we have sold over 100,000,000 cans of Bang and we have never had even one adverse event report.
Bang further claims to create laser focus and says the drink can help ace exams by improving brain function while studying. However, there is no credible scientific evidence that “Super Creatine” crosses the blood brain barrier, and thus it cannot deliver the results Bang advertises, according to the lawsuit. This allegation is fabricated and false.
Bang targets health enthusiasts looking to enhance muscle performance and improve body physique through its “Super Creatine” and BCAAs (branched chain amino acids). Bang does not disclose the amount of “Super Creatine” or BCAAs in its drink. According to the lawsuit, the amount of “Super Creatine” and BCAAs in Bang are in such low amounts that none of the claimed benefits could be achieved through safe consumption of Bang.
Bang Master Blaster significantly enhances performance with just a single dose and increases strength while radically increasing lean mass in just 4 weeks as proven in a University Study with human test subjects, which was presented at world renowned 2018 International Society of Sports Nutrition symposium under the direction of the great Dr. Jose Antonio and Bang presented by one of the world’s leading sports nutrition researchers, Dr. Neil Schwartz. Conversely, three studies showed that Monster energy drink consistently failed to increase performance. Anyway you slice, Monster is a complete failure and major threat to society. Aside from the fact that Monster is associated with 17 deaths and counting, it contains harmful amounts of sugar and other highly suspicious ingredients like, D-Glucuronolactone, it fails to increase anything accept a myriad of health risks.
Bang Energy drinks are manufactured by a Florida dietary supplement company named Vital Pharmaceutical, Inc. (aka VPX). The company’s CEO and front man is Jack Owoc, who has given himself the title of Chief Scientific Officer, apparently based on his former job as a high school science teacher. As described in the lawsuit, VPX and Owoc have been called out for unlawful practices in the past. The National Advertising Division (NAD) previously found VPX made unsubstantiated claims for several products, and the U.S. Food and Drug Administration (FDA) issued a warning letter to VPX for selling dietary supplements that were considered “adulterated” because they contained a potentially unsafe ingredient.
They are correct – at one time I taught six different science disciplines in the Broward County School System proving my highly versatile command of science. Humbly speaking, I am by far the most innovative and prolific scientist in the history of sports nutrition and performance enhancing beverages. I have numerous patents including what I and many others believe is the most important patent ever awarded in these aforementioned industries – the world’s only water-stable highly soluble creatine peptide aka Super Creatine. A successfully awarded, significant patent intended to help mankind is the pinnacle achievement of any “scientist”. Super Creatine has been rigorously tested at a cost of hundreds of thousands of dollars and proven safe as a stand-alone ingredient and further, proven safe in humans when combined in a multiingredient product called Bang Master Blaster. I probably do more science in a day than Monster/Hansen has done since their inception. In fact, Monster’s science and flagship product is a disaster and should be immediately recalled from the market because it presents a grave danger to consumers. It is my professional scientific opinion that Monster has no right developing products intended for human consumption.
As alleged, the maker of Bang is attempting to boost sales by disparaging legitimate energy drinks by falsely calling them “life-sucking sodas” that cause consumers to “crash harder than a test dummy into a brick wall.” There appears to be no scientific support for this claim either.
Jack Owoc: Monster goes into a tailspin when anybody that uses this word “crash” because they are well aware that it is huge weakness in their flagship beverage. The scientific and medical database shows that high sugar drinks like Monster’s flagship beverage induce a myriad of serious health concerns. The scientific research explicitly warns that combining high sugar and caffeine like that contained in Monster Energy Drink is dangerous. Beverages with high sugar and caffeine are proven to cause heart arrhythmias and metabolic dysregulation. High sugar beverages like Monster’s flagship energy drink have been implicated for their role in contributing to the obesity epidemic, diabetes, Syndrome X, heart attack, metabolic dysregulation and a myriad of other health problems. In fact, a study specifically showed that drinking a 24-ounce Monster energy caused adverse heart-related health effects.
“I am amazed at the lengths some companies will go to make a buck,” said Marc P. Miles of Shook, Hardy & Bacon, counsel for the Plaintiff. “I imagine this lawsuit is just the tip of the iceberg for Bang. I would not be surprised if the FDA took action or if there are consumer class action lawsuits for false advertising. What is interesting to me is whether retailers will become liable now that they are aware of the alleged issues with Bang’s ingredients.”
Jack Owoc: Marc P. Miles of Shook, Hardy & Bacon, counsel for Monster better watch his mouth before he finds himself and his firm on the wrong side of the law. I am directing my legal team to evaluate whether to take legal action in regard to his slanderous and damaging statements and use of unethical and unprofessional scare tactics. We will not take Mile’s abuse of the US Legal System lightly. His statements are a pathetic attempt to tortuously interfere with our business and an insult to everybody’s intelligence. His words will come back at him and knock him and Monster off of their feet like a legal boomerang.
The lawsuit also details how Bang Energy drinks violate the federal Food, Drug and Cosmetics Act by including an ingredient which is not an FDA-approved food additive or generally recognized as safe.
Jack Owoc: This is another blatant, slanderous allegation made by an inept firm who failed to do their research. Bang complies with all state, federal and local laws and Bang further complies 100% with the Federal Food, Drug and Cosmetics Act. Super Creatine is GRAS certified, which was a process that had cost hundreds of thousands of dollars.
Jack Owoc: Monster knows they cannot compete with Bang’s super positive branding message. Monster cannot compete with Bang’s world-rocking flavor profiles. Sacks knows that Monster cannot compete with Jack’s mind-blowing marketing. Sacks knows that Monster has no answer to contend with Jack Owoc’s Patented Super Creatine – perhaps the most significant and prestigious invention in the history of the beverage industry. Sacks knows that Monster cannot compete with Bang’s unrelenting innovation. Worse yet — Sacks doesn’t know what Sacks doesn’t know!
Sacks knows that Bang has unstoppable velocity and momentum.
Jack Owoc is just too scientifically sophisticated for Sacks to compete. It’s an unfair match — Owoc competing again Sacks/Monster is like Michael Jordan competing against a junior varsity high schooler.
Monster is in big trouble. Jack Owoc and Bang are uncontainable, irrepressible and unrestrainable!
Monster has no legitimate recourse or answers. So, what does Sacks do? Sacks does what he always does – HE SUES! Sacks reverts back to his old school 1980’s playbook and sues Owoc – FOR THE THIRD TIME! Sacks fabricates fake news like he did in the past and pursues claims that have no merit. He litigates in an attempt to protect market share.
This didn’t work out well for Monster and Sacks when they sued Jack Owoc two prior occasions for his Redline Energy Drink and Shot. Monster incurred legal fees and had to walk away with zero compensation for their meritless claims.
Sack’s new suit shows Monster’s weakness and lack of leadership. It shows that Monster is lost and cannot effectively deal with the #BangRevolution. Monster’s suit against Bang is a pathetic and feckless cry of desperation. Bang is beating Monster at their own game. Bang zigged when Monster was zagging. Bang created an uncontested “Blue Ocean” market place.
Again, Sacks knows he and Monster are in big trouble. Jack Owoc and Bang are uncontainable, irrepressible and unrestrainable! Bang has created an epic and geometrically explosive paradigm shift and caught Monster totally off guard.
Monster’s marketing message is uncool because Monster itself has become uncool. The world has changed radically since the introduction of Monster and the old school message and old school formula just doesn’t resonate with today’s energy consumer. If the maker of Monster was one of my former science students, I would have definitely failed him. He would have been flagged for creating ineffective, health-robbing drinks. In fact, Monster is ill-equipped and has no business creating any product meant for human consumption. When you create a product that is associated with 17 deaths, a heart attack and numerous adverse events, the universe is telling you that it’s time to throw in the towel and shut things down. The world is far better off without you and your poison. Monster needs a new leader. It’s retirement time, Rodney. Do your company and share-holders a huge and well-deserved favor and throw in the towel Rodney and stop your bogus litigation and monstrous allegations!
Jack Owoc: Final notes to Monster shareholders et al – I would read my above answers carefully. I had no intentions of coming against Monster. However, your upper management backed me into a corner and now you have great exposure due to my responses. I would recommend you hold the Monster employees who frivolously sued us FOR THE THIRD TIME accountable. Be forewarned that our counter attack against Monster Energy Drink will be unrelenting!
Please follow me on Instagram @BangEnergy.CEO for updates.
Bang Energy CEO