Brand-new functional beverage company Mydrate is entering the market with Pulse, a premium sparkling drink built around hydration first, then balanced energy and cognitive support. Rather than chasing the high-stimulant route of traditional energy drinks, Pulse takes a more measured approach, combining electrolytes, adaptogens, vitamins, and nootropic ingredients into a beverage designed to fit comfortably into everyday routines, particularly mornings and early afternoons.
Pulse delivers a moderate, Red Bull-like 70mg of caffeine alongside theanine to encourage smoother, more focused energy without the typical crash. Supporting that foundation are ginseng for vitality, green tea extract for antioxidant support, plus electrolytes including sodium, potassium, calcium, and magnesium for hydration and muscle function. The formula also includes various B vitamins and vitamin C to support energy metabolism, overall wellness, and daily performance.
The result is a functional drink aimed at clean energy, hydration, focus, and everyday productivity in a more premium package than your average energy beverage. Pulse is available now directly through the Mydrate website in two less common flavors in Raspberry Lime and Grapefruit. With all of the active ingredients, it’s no surprise that the price point of the newcomer and its drink are on the premium side at $41 for the standard case of 12 in either flavor, with no variety option yet.
