AllMax Nutrition has spent decades developing traditional sports supplements, which has led to the introduction of several recognizable names like Impact and ISOFlex. After quietly teasing an unidentified liquid innovation as the brand’s next new release has been revealed with an extension to its clear protein powder, ISOFlex Chiller. This supplement, however, takes things into the more compact realm of a shot rather than a bulk tub of protein powder.
The Isoflex Chiller Shot is what AllMax Nutrition has cooked up, squeezing a solid 21g of complete protein from 100% beta-lactoglobulin whey isolate into a compact 3.4oz or 100ml shot bottle. BLG is naturally rich in essential amino acids, particularly leucine, while providing an exceptionally lean nutrition profile. Alongside the 21g of muscle building protein is zero sugar, no fat, and a calorie count of just 90 all in a pocket-sized, shelf-stable shot.
AllMax Nutrition is entering a format that has quickly gathered momentum through products such as Protein Now from NutraBio with 21g at 90 calories, Tidal’s similarly sized Protein Shot, and Pure Genius at a slightly higher 23g of protein. Isoflex Chiller Shot matches the leanest of those competitors with the notable AllMax and ISOFlex names, and it is launching soon in at least one clear-style flavor with the straightforward, citrusy recipe, Orange.
