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Introducing ‘ndulge and its Greek yogurt treat with a macro balance similar to a protein barIntroducing ‘ndulge and its Greek yogurt treat with a macro balance similar to a protein barDavid makes a shake with EPG and ultrafiltered milk providing 30g protein and 140 caloriesDavid makes a shake with EPG and ultrafiltered milk providing 30g protein and 140 caloriesIndustry legend Optimum introduces its entirely milk-based Essential Protein PowderIndustry legend Optimum introduces its entirely milk-based Essential Protein PowderDavid sister-brand HallPass makes peanut cups that have a third the calories of Reese’sDavid sister-brand HallPass makes peanut cups that have a third the calories of Reese’sMyprotein’s isolate protein powder is now on the menu at Five GuysMyprotein’s isolate protein powder is now on the menu at Five GuysOptimum is launching an ultra-filtered milk protein drink with added fiberOptimum is launching an ultra-filtered milk protein drink with added fiber

Diff takes on the growing cream of rice category with a naturally sweetened approach

Functional FoodFrom Stack3d
Diff Creamy Rice

Diff is a fresh name in performance nutrition, and it is about to come to market with a food format that has become increasingly common in the supplement industry, with cream of rice. The debut product is simply called Creamy Rice, offering a convenient source of fast-digesting carbohydrates for fueling workouts or recovery. The newcomer puts plenty of attention on the smooth consistency as well as a dessert-like flavor experience.

Creamy Rice is made with non-GMO rice, is completely gluten-free, and doesn’t use xanthan gum or preservatives, with the flavored options relying on the all-natural monk fruit and stevia for sweetness. A standard serving of the wholesome product contains 25g of carbohydrates, no sugar, zero fat, and just 120 calories. That profile remains consistent across the menu, whether you’re talking Chocolate Brownie or versatile Unflavored.

Diff is starting Creamy Rice with three flavors altogether, the other two, outside of Chocolate Brownie, are Maple Praline and an exotic Mango Sticky Rice, mixing ripe mango and creamy coconut. Again, there is also a neutral Unflavored option for more versatility and functional use. The fresh new nutrition brand will be officially launching shortly through its online store at diff-foods.com with moderately sized 680g pouches at $21.99 each.

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