Muscle Sport has already shown that Cream’d Rice does not need to remain within the usual world of sweet cereal and dessert flavors, previously putting together the very real Nacho Cheese and Nonna’s Pizza. The flavor specialist is now stretching that idea into breakfast with one of its craziest creations yet, transforming the classic New York bacon, egg and cheese sandwich into a smooth, spoonable serving of the new Cream’d Rice Protein.
The idea is to capture the smoky, salty character of bacon, the savory taste of egg and the rich creaminess of melted cheese, with a version of Muscle Sport’s cream of rice that’s also infused with protein. The brand goes beyond flavoring by including real bacon bits and egg white protein, balancing out the nutrition profile so that it isn’t just carbohydrates, with 15g of protein, a gram of fat, 26g of carbohydrates, and a calorie count of 170.
The new New York Bacon, Egg & Cheese Cream’d Rice Protein is available now through Muscle Sport’s website alongside its Labor Day sale, where everything is 15%, which brings the price on a 1kg bag of the radical new flavor to $34.99.
