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Functional drink specialist Protein Pop goes after better-for-you soda in its latest innovation

Protein Pop Balance

Protein Pop first made its name with a light, clear alternative to traditional creamy protein shakes, delivering 22g of whey isolate, no sugar, and 90 to 100 calories. It followed that with Protein Pop Plus, pushing protein to 30g and adding a bit of multi-benefit collagen. The growing beverage brand has now gone in another direction, combining its familiar protein format with the functionality of a prebiotic soda.

The new Protein Pop Balance pulls back the protein to 15g, although it again, similar to Protein Pop Plus, infuses more benefits by way of prebiotic fiber at 5g for digestive health. The protein comes from a combination of premium whey isolate and a transparent 5g of collagen, giving it some additional support for hair, skin, nails, and joints. The refreshing drink is also sugar-free, has less than 2g of carbohydrates, a lean 80 calories, and avoids artificial sweeteners completely, relying on stevia for an enjoyable taste.

Protein Pop Balance has launched in four bright, fruit-forward flavors, including the classic Fruit Punch, Watermelon Lime, a tangy Lime Slush, and Tropical Pineapple, featuring a blend of pineapple and coconut. All four are being sold directly through proteinpop.com in single-flavor cases of 12 cans, priced at a very reasonable $39.99, with hopefully a variety sampler on the way like its other beverages.