The supplement industry is about to welcome another completely new name in Profound Supplements, although the person behind it is anything but new to the space. The well-known founder Tim Gritzman has spent years as a partner and general manager at the reputable New York retailer Natural Body, giving him extensive firsthand experience with formulas, brands, and, importantly, the different features and effects consumers actually return to purchase.
Gritzman says the decision to finally build Profound Supplements came from the regret-minimization philosophy famously used by Amazon founder Jeff Bezos, encouraging him to stop sitting on the idea and take his own swing. His plan is to build targeted products that solve specific needs, drawing on everything he has learned from using supplements himself, speaking with consumers, and watching countless products move through Natural Body.
The first supplement announced by Tim Grtizman and Profound Supplements is Profound Focus, a caffeine-free nootropic developed for alertness, attention, memory, mood, cognitive output, and specifically without any caffeine. With that stim-free status, it can be used alongside the likes of coffee, energy drinks, and pre-workouts. The complete formula remains under wraps; however, knowing everything that’s behind the newcomer, from the people to the approach, we have complete confidence that this will be a new brand to watch.
