Beyond Meat’s move into powdered sports nutrition with Beyond Starmatter is just one part of its wider effort to take plant protein well outside the center of the plate. The next piece heads into functional snacking, although it is nothing like the sweet candy-style bars that dominate the category, such as Barebells and Grenade. Beyond Meat’s Beyond Starcut provides its protein in a compact, savory, plant-based jerky format.
Rather than recreating a chocolate-covered snack, Beyond Starcut combines plant protein and mycelium with avocado oil to produce the satisfying bite traditionally associated with meat, all in the traditional bar format. Each individual piece tips the scales at 57g and packs a respectable 17g of protein alongside an incredibly low 7g of carbohydrates with less than a gram of that sugar and 3g fiber, 12g of fat, and a calorie count of 200.
Having the recipe it does, Beyond Meat’s Beyond Starcut Protein Bar has the added benefits of no cholesterol, GMOs, added hormones, or antibiotics. It is very obviously a savory protein snack, designed to feel more like a meat-based jerky food, but presented like a protein bar. The brand matches the approach with three suitable flavors in Asada Style, Classic Dill, and Spicy Southwest BBQ. You can get the innovation direct alongside Beyond Starmatter in variety packs of six at $22.50 or in a standard box of 12 for $39.
