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Introducing ‘ndulge and its Greek yogurt treat with a macro balance similar to a protein barIntroducing ‘ndulge and its Greek yogurt treat with a macro balance similar to a protein barDavid makes a shake with EPG and ultrafiltered milk providing 30g protein and 140 caloriesDavid makes a shake with EPG and ultrafiltered milk providing 30g protein and 140 caloriesIndustry legend Optimum introduces its entirely milk-based Essential Protein PowderIndustry legend Optimum introduces its entirely milk-based Essential Protein PowderDavid sister-brand HallPass makes peanut cups that have a third the calories of Reese’sDavid sister-brand HallPass makes peanut cups that have a third the calories of Reese’sMyprotein’s isolate protein powder is now on the menu at Five GuysMyprotein’s isolate protein powder is now on the menu at Five GuysOptimum is launching an ultra-filtered milk protein drink with added fiberOptimum is launching an ultra-filtered milk protein drink with added fiber

Black Beast goes all in on an Area 51 theme for its new Alien Blood flavor of creatine

Black Beast Creatine Alien Blood

Black Beast Nutrition made its standalone creatine noticeably more interesting at the beginning of the year, expanding the previously unflavored supplement with three actual flavors in Rocket Pop, Cotton Candy, and Orange Pop. That move gave the straightforward muscle builder an actual menu for the first time, and the Indian brand has now returned to it with another extension, only this one has been given a far more elaborate theme.

The newest flavor for Black Beast Nutrition’s Creatine is Alien Blood, presented like something recovered from Area 51 with an appropriately mysterious green color and extraterrestrial design. Black Beast has not shared a description of what Alien Blood tastes like, with our guess being a tangy lime popsicle. Either way, the product is available now in a 50-serving tub through the brand’s online store at ₹699 (7.34 USD), down from its regular ₹749.