Bloom Nutrition got an unusually early jump on Halloween this year when it quietly rolled out Pear Scare in July. The limited-time pear flavor added another themed option to the massively successful Bloom Sparkling Energy Drink, which is currently closing in on half a billion cans sold in just over two years. With the spooky season finally getting closer, Bloom has revealed that the special edition Pear Scare was only half of its plan for All Hallow’s Eve.
In addition to Pear Scare, Bloom Nutrition has launched the limited-edition Double Trouble Variety Pack, combining six cans of Pear Scare with six of the already available Crisp Apple. Pear Scare keeps its ghostly fruit character, while Crisp Apple has been reskinned with matching jack-o’-lantern apple artwork. Bloom’s Halloween bundle is rolling into retailers now, and it is quite the collector’s item, as the rebranded Crisp Apple is exclusive to the Variety Pack.
