ESN introduced its GOAT Bar around a year ago as an RXBar-style, oat-based alternative to the conventional protein bar, combining a short list of recognizable ingredients with a balanced nutrition profile. After beginning with Berries and later expanding through Salty Peanut, Banana Bread, and Apple Cinnamon, the German giant has doubled the product’s menu with yet another four flavors all at once.
The new additions are as intriguing as the others, with Salted Almond, a nice alternative to Salty Peanut, and the rich and nutty Chocolate Macadamia. The other one is Lemon Poppy Seed for a bright, bakery-style experience, and the classic Peanut Butter & Jelly. They all fit perfectly with the oat-based format of the GOAT Bar, providing 14g of quality protein from egg whites, with cashews, peanuts, dates, and various flavor ingredients like lemon, honey, and strawberries.
ESN has just shared the names of the GOAT Bar extensions for now, although the launch is not too far away, taking place in just a few days on Wednesday of next week through esn.com at €32.90 (38.21 USD) a box.