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Genius Gourmet is getting deeper into protein drinks with an ultra-filtered milk-based product

Genius Gourmet Protein Milkshake

Genius Gourmet started out in 2019 as a keto-focused functional company with its original Keto Bar, although it has since become much broader and significantly more creative. The brand now makes everything from protein bars and puffs to crispy treats and nut rolls, and it moved into beverages last year with its popular Sparkling Protein Drink, which is about to be joined by a separate and similarly protein-packed drinkable innovation.

Genius Gourmet is preparing a more traditional creamy Protein Milkshake, packing an impressive 30g of protein from ultra-filtered milk into a conveniently slim 11oz can. Two flavors have been confirmed for the upcoming beverage extension in a rich Chocolate. The other one is much more intriguing with Root Beer Float, promising the classic taste of sweet root beer blended with smooth vanilla ice cream alongside that 30g of protein.

Nothing beyond those few highlights has been confirmed, although there is enough there to give you a good idea of what you’re in for with Genius Gourmet’s Protein Milkshake. With ultra-filtered milk at the base, the carbohydrates, sugar, and fat will be nice and low, and likely around 130 to 150 calories. The brand’s Sparkling Protein Drink has proven incredibly successful, so it makes sense for it to get even deeper into the category.