Grenade has spent the last year methodically expanding its celebrated Protein Bar throughout the United States, beginning with Costco warehouses before partnering with Nutralabz for broader distribution. That effort has since taken the UK functional food powerhouse into major supplement retailers GNC and Vitamin Shoppe, and now it is making another major move, getting into the competitive convenience channel.
The top-rated Grenade Protein Bar has officially gone live at Circle K, supported by dedicated end-cap displays and digital advertising throughout stores. The retailer is carrying all four flavors currently offered in the US, including the authentic Oreo collaborations, regular Oreo and white chocolate Oreo White. The other two alongside those are the original creations, Chocolate Chip Salted Caramel and Chocolate Chip Cookie Dough.
Circle K represents an important stage in Grenade’s American expansion, putting its signature snack in front of a much broader audience beyond gyms, supplement stores, and online. The brand really raised the bar when it came out with the Carb Killa Bar, and has not let up since. What is now known as the Grenade Bar is one of the best-tasting competitors out there, and it’s always deserved the reach it is gradually getting to.
