NOCCO entered a multi-year partnership with the Finnish Ice Hockey Association in July, becoming an official main partner across the men’s, women’s and under-20 national teams. The agreement already includes branding on uniforms, presence at games, and November’s renamed NOCCO Hockey Games in Helsinki. Also coming out of the collaboration is something fans can actually pick up themselves in an exclusive, special edition reskin.
There is a newly released Blue Lion NOCCO Energy Drink that combines two symbols closely associated with Finland, the national team’s Leijonat identity and the country’s beloved blueberry. The product comes wrapped in a white, blue, and gold can, and inside is a Blueberry flavor, an option that has been available numerous times before. Like all NOCCO energy drinks, it has 3g of BCAAs, a reliable 180mg of caffeine, vitamins, and no sugar
NOCCO’s special edition Blue Lion Blueberry energy drink, celebrating its partnership with the Finnish Ice Hockey Association, is of course, only available in Finland, making it quite the exclusive for energy drink enthusiasts and collectors.
