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Witch’s Brew is back for the Alani Nu Energy Drink and alongside a uniquely new Voodoo VanillaWitch’s Brew is back for the Alani Nu Energy Drink and alongside a uniquely new Voodoo VanillaIntroducing ‘ndulge and its Greek yogurt treat with a macro balance similar to a protein barIntroducing ‘ndulge and its Greek yogurt treat with a macro balance similar to a protein barDavid makes a shake with EPG and ultrafiltered milk providing 30g protein and 140 caloriesDavid makes a shake with EPG and ultrafiltered milk providing 30g protein and 140 caloriesIndustry legend Optimum introduces its entirely milk-based Essential Protein PowderIndustry legend Optimum introduces its entirely milk-based Essential Protein PowderDavid sister-brand HallPass makes peanut cups that have a third the calories of Reese’sDavid sister-brand HallPass makes peanut cups that have a third the calories of Reese’sMyprotein’s isolate protein powder is now on the menu at Five GuysMyprotein’s isolate protein powder is now on the menu at Five Guys

Faxe Kondi nears double-digit new flavors for the year with its colorful Purple Boost

Purple Boost Faxe Kondi Energy Drink

Faxe Kondi has been relentless with its Booster Energy Drink in 2026, moving from a rapid run of early-year releases into Orange Boost, Pink Lemonade Boost and, only a couple of weeks ago, Blue Boost for its better-for-you, zero-sugar beverage. The Danish giant clearly has no interest in easing that momentum, as another brightly dressed option has already begun finding its way into coolers and showing up in retailers in the brightly colored Purple Boost.

Based on what people are saying, the latest extension for the Faxe Kondi Booster Energy Drink is a more exotic combination of açai and mangosteen, leaning heavily into a sweet berry-driven experience. Its vibrant purple, pink, and turquoise can has easily been spotted at supermarkets, and for those wondering it is in the regular recipe. That means you get an uplifting 160mg of caffeine in a 500ml can with a fair amount of sugar and calories that usually nears 200.