Red Bull has never been shy about attaching its energy drink to high-level competition, with an enormous presence across traditional sports, motorsports, and esports. Its latest crossover lands squarely in gaming and football through the Red Bull Wings Cup, an open-to-all EA Sports FC ’27 tournament culminating in a World Final in Miami next year, and it’s all being supported by a sizeable run of limited-edition cans.
The energy drink giant has put together a special Wings Cup design that retains the signature look of Red Bull while integrating the tournament logo and a whole EA Sports FC theme across the front. The brand has applied the design to all of the key editions of its core competitor. That includes the original Red Bull, Red Bull Sugarfree, and the recently revamped Red Bull Zero in its two smaller can sizes, 8.4 and 12oz.
There is more to the promotion than collectible packaging, as scanning the QR code on a Wings Cup can unlock exclusive EA Sports FC ’27 in-game rewards. Purchasers can also enter the Red Bull Wings Cup Challenge for an opportunity to win a VIP spectator experience at the World Final in Miami. The limited-edition cans began rolling out to retailers nationwide this month and will be available while supplies last.
