Sporter is best known as one of the leading online supplement retailers in the Middle East and North Africa, but it has recently become far more than that thanks to the rapidly growing selection of products under its house brand. The company says the large Sporter line, manufactured in a high-end GMP-certified facility, doubled its sales year over year and produced a four-year annual growth rate of 105% through the first half of this year.
That acceleration is being supported by a much wider physical and digital footprint. Sporter products are now available in every market served by its online store, alongside distribution partnerships spanning 14 major Middle East and North Africa regions, and increasing placement in brick-and-mortar retailers throughout the GCC. The company also reports 40% new-customer acquisition and a repeat purchase rate impressively above 25%, with several products becoming top sellers on regional marketplaces.
While Sporter started small, it quickly expanded into several categories and has steadily grown to the point where it has become one of the fastest-growing brands in its region and has more than 80 different items. That includes key categories like protein powder, pre-workout, and the crucial world of creatine. Sporter still has other markets and channels it’d like to reach before the end of the year, and undoubtedly more product innovation
