Surreal is one of the few functional food companies where an announcement can make you stop and read it twice. This is the protein cereal brand that put a vibrator in its Lovehoney collaboration, then worked with coffee specialist Grind on a tiramisu flavor of its signature product. Even with that fun and creative history, its latest partnership is something else entirely, bringing the fast food legend KFC into the world of protein cereal.
Yes, Surreal has indeed teamed up with Kentucky Fried Chicken for KFCereal, and the collaboration goes all the way into the flavor. The hoop-shaped cereal is, believe it or not, Kentucky Fried Chicken flavored, inspired by the fast-food giant’s famous recipe of 11 herbs and spices. It is an absolutely wild direction for a category usually built around chocolate, cinnamon, and fruity sweetness, and easily one of Surreal’s most intriguing creations ever.
The savory concept still comes with the high-protein nutrition you’d expect from Surreal, packing 19g of protein and just a gram of sugar in a 48g serving. The KFC Protein Cereal, or KFCereal as it’s called, comes in a box of about five servings, and the pricing starts at £6 (8.02 USD) on the brand’s website. Regardless of how it turns out in taste, it is easily an innovation of the year and a massive bridge from sports nutrition into mainstream fast food.
