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ELEAT reshapes its protein cereal into hoops with a new rice protein recipe

Eleat Hoop Protein Cereal

ELEAT has continued to refine the taste and texture of its breakfast products, with its original cereal reaching version three back in 2024. More recently, the UK brand rebuilt its Protein Granola, improving that recipe too, also featuring a refreshed flavor selection. ELEAT’s attention has returned to its signature Protein Cereal, although the latest release makes a particularly noticeable change with a new hoop shape.

The new rings bring rice protein together with rice flour and corn grits, moving away from the soy and sunflower protein blend of its original puff ball cereal. The nutrition is as good as always, with a 50g bowl providing 15g of protein and 5g of fiber, with oligofructose supplying soluble fiber from chicory. The carbohydrates give you 26g to go alongside the 15g of protein, just 4g of sugar, and 190 calories.

Chocolate, Caramel, and Cinnamon are the three flavors available for the new hoop-shaped ELEAT Protein Cereal, which also comes in colorful boxes instead of the familiar pouches. ELEAT is selling bundles directly through its website, starting at £28 (37.15 USD) for four boxes containing five servings apiece, and getting as low as £1.12 (1.49 USD) per serving in the pack of six boxes, plus free and fast delivery.