Hell has made the artwork on its energy drinks a bigger part of the experience this year, building entire illustrated worlds around flavors in both groups of its themed collections. The cans have taken fans everywhere from the Wild West to ancient Egypt and beyond. While the European brand has already done a lot this year in terms of flavor innovation, it is back at it again in the final quarter of the year with another eye-catching collection with the Oriental Editions.
There are two new tastes under the Oriental Series in Dragonfruit Lychee and Yuzu Cherry, both of which are very clearly going after an Eastern-type approach to the flavor but keeping things fitting for the format with a sweet and fruity profile. They are pretty self-explanatory when it comes to taste, as they outline their two-part recipes right in their names, one intriguingly combining dragonfruit and lychee, and the other a yuzu citrus hit and the familiar cherry.
The Dragonfruit Lychee and Yuzu Cherry Hell Energy Drinks are only going to be around for a limited time. They come in the brand’s usual 250ml can packing a Red Bull-like 80mg of caffeine alongside some B vitamins, and these do appear to be its full sugar recipe, so they won’t be without a fair amount of calories.
