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Monster expands its Shot concept with creamy vanilla in regular and zero-sugar versionsMonster expands its Shot concept with creamy vanilla in regular and zero-sugar versionsEnergy drink giant Rockstar puts its star front and center in its louder rebrandEnergy drink giant Rockstar puts its star front and center in its louder rebrandVeiny Galaxy takes its hardcore pre-workout identities into caffeine pouchesVeiny Galaxy takes its hardcore pre-workout identities into caffeine pouchesPistachio & Berries Red Bull arrives in Europe with a surprise hint of caramelPistachio & Berries Red Bull arrives in Europe with a surprise hint of caramelSurreal teams up with KFC for an actual Kentucky Fried Chicken-flavored protein cerealSurreal teams up with KFC for an actual Kentucky Fried Chicken-flavored protein cerealCinnamon Bun follows Chocolate Cake onto the menu of Barebells’ Whey Protein PowderCinnamon Bun follows Chocolate Cake onto the menu of Barebells’ Whey Protein Powder
Xtend

Xtend rebrands for 2026 plus a “GLP-1 support” callout and authentic Jolly Rancher flavors

2 min read
Xtend 2026 Makeover

Xtend makes another authentic flavor with Airheads based on its Xtremes Rainbow Berry

2 min read
Airheads Rainbow Berry Xtend Bcaa

Distribution powerhouse Prometeus brings Xtend’s complete EAA to Europe

2 min read
Xtend Eaa Launches In Europe

Legendary BCAA brand Xtend releases a full spectrum EAA packing 9.5g a serving

2 min read
Xtend Eaa

Xtend takes out the citrulline for its authentic Airheads flavor collaborations

1 min read
Airheads X Xtend Flavors

Two authentic Airheads candy flavors revealed for Xtend’s signature supplement

1 min read
Xtend X Airheads Mystery Flavor And Cherry

Xtend’s Healthy Hydration launches direct in a smaller 15 stick pack box

1 min read
Xtend Healthy Hydration Box Of Stick Packs

Xtend infuses its electrolyte-fueled hydration supplement with a bit of BCAAs

2 min read
Xtend Healthy Hydration

Amino brand Xtend introduces its stick pack hydration supplement

2 min read
Xtend Hydration Stack3d Expo

Unique HMB free acid formula announced for Xtend’s growing selection in Japan

2 min read
Xtend Elite Hmb Fa

Xtend decaffeinates its multi-benefit Slim BCAA Coffee in Japan

1 min read
Xtend Slim Bcaa Coffee Decaf

Xtend combines BCAAs, coffee and probiotics into one supplement in Japan

1 min read
Xtend Slim Bcaa Coffee
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