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First availability of Conor McGregor’s MAC Energy goes live on AmazonFirst availability of Conor McGregor’s MAC Energy goes live on AmazonC4 is getting into protein soda with 20g of protein from quality whey isolateC4 is getting into protein soda with 20g of protein from quality whey isolateAaron Singerman steps down as CEO of Redcon1 and introduces Outwork IndustriesAaron Singerman steps down as CEO of Redcon1 and introduces Outwork IndustriesPrime pays tribute to Oliver Tree with a collector’s version of his fictional Slime drinkPrime pays tribute to Oliver Tree with a collector’s version of his fictional Slime drinkCandy Apple flavor shows up for Gorilla Mind’s energy drink and is coming soon to GNCCandy Apple flavor shows up for Gorilla Mind’s energy drink and is coming soon to GNCHTLT and its new test booster Ferula Max make some strong statementsHTLT and its new test booster Ferula Max make some strong statements

Czechia’s emerging Goated focused on a high-protein ready-to-drink supplement

2 min read
Goated Protein Shake

Quaker combines oats and whey for its bottled fill, shake and go innovation

2 min read
Quaker Oat Shake And Go Protein

Krispy Kreme partners with USN for a pair of delicious Protein Chillers

1 min read
Krispy Kreme X Usn Protein Chillers

Savas expands its fermented protein powder into a ready-to-drink version

1 min read
Savas Biopro Beverage

Pure Genius Shot from Mel Robbins lands its first new flavor in Watermelon Berry

1 min read
Watermelon Berry Pure Genius Shot

Spylt moves to a more colorful and playful look and feel for its tasty caffeinated protein drink

1 min read
Spylt 2026 Rebrand

Beyond Meat makes a few changes to its five-month-old protein drink

2 min read
Beyond Immerse Refreshed Protein Drink

Introducing JUCED and its canned clear protein drink made with real fruit juice

2 min read
Juced Clear Protein Drink

Chinese dairy giant debuts a refreshing beverage that uses “invisible protein”

2 min read
Puritime Protein Water

Nestlé acquires the rest of the convenient nutrition company yFood

1 min read
Nestle Acquires Yfood

Currently Premier Protein’s Shake is 40 cents cheaper than a serving of its protein powder

2 min read
Premier Protein Shake Costco Sale Versus Protein Powder

Genius Gourmet puts a protein soda variety pack in Costco at just $37.99 for 15 cans

1 min read
Genius Sparkling Protein Drink At Costco Variety Pack
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