When Muscletech previewed their unflavored Essential Series Iso-Zero, we were a little taken back. Not just by the individuality of the supplement, but by the brand’s effort to go that unique for a protein powder. It now turns out that Muscletech’s Iso-Zero is basically a part of what looks to be a plan to spread out into every area of the category. The latest development coming from one of the most well known brands on the market. Is the reveal of Essential number 21, and the line’s fifth protein formula Platinum 100% Beef Protein. The 100% hydrolyzed beef isolate has been spotted in a 28 serving 2lb tub promoting 24g of protein, 3g of carbohydrates, 3g of creatine, with zero sugar and fat. At the moment there is no mention of when the product will arrive, although with a handful of officially listed Essentials still left to come. Muscletech’s Platinum Beef Protein joins the non-website line of Platinum Gakic, Test Booster and the aforementioned Iso-Zero.
