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First availability of Conor McGregor’s MAC Energy goes live on AmazonFirst availability of Conor McGregor’s MAC Energy goes live on AmazonDetails surface on a spooky new Pear Scare flavor of Bloom’s popular energy drinkDetails surface on a spooky new Pear Scare flavor of Bloom’s popular energy drinkC4 is getting into protein soda with 20g of protein from quality whey isolateC4 is getting into protein soda with 20g of protein from quality whey isolateAaron Singerman steps down as CEO of Redcon1 and introduces Outwork IndustriesAaron Singerman steps down as CEO of Redcon1 and introduces Outwork IndustriesCelsius reuses its winter edition Spritz Vibe name but puts a citrus Limoncello flavor insideCelsius reuses its winter edition Spritz Vibe name but puts a citrus Limoncello flavor insideNZ Muscle recalls products after allegations of relabeling and improper repackagingNZ Muscle recalls products after allegations of relabeling and improper repackaging
Sns Liver Assist XtSNS makes an even more advanced… The Quality Group First Half 26 RevenueESN and Raw owner The Quality… Flaming Phoenix High Calorie BarFlaming Phoenix goes the other way… C4 Sparkling Protein DrinkC4 is getting into protein soda… Al G Lfx LactoferrinAll G’s innovative LFX apo-lactoferrin makes…
HTLT jumps into the pump pill pre-workout space with Pump Poppers Apollon dials up the pumps even more in version six of its stimulant-free Bare Knuckle Optimum drops a more typical clear protein powder into the European market Core throws together white chocolate and raspberry for a limited flavor of Core Pro Doug Miller asks fans which discontinued product is their favorite and whether it should be brought back
Latest News

SEEQ blends juicy raspberry and black tea for a limited-time flavor of its Clear Protein

1 min read
Raspberry Iced Tea Seeq Clear Protein

Per4m unveils its better-tasting and greater-value Advanced Protein Blend

2 min read
Per4m Advanced Protein Blend

Gorilla Energy’s expansion into supplements also includes a scalable high-carbohydrate gainer

2 min read
Gorilla Ultimate Mass Gainer

Ahead goes sugar-free and keeps to just 10 calories for its guilt-free Freeze Pops

2 min read
Ahead Freeze Pops

Legacy brand CPT is at it again with another unique flavor of protein in Xinjiang Sheke Melon

1 min read
Cpt Xinjiang Melon Gold Isolate

Optimum comes out with a crispy and almost bite-sized protein bar in China

2 min read
Optimum Nutrition China Crispy Protein Bar

Salud makes 3 special edition flavors that come with Tajín seasoning to spice up the experience

1 min read
Salud X Tajin Flavor Collaboration

Perfect Sports’ all-new Diesel Balanced aims for a more flavorful milkshake-like experience

2 min read
Perfect Sports Diesel Balanced

Gorilla Energy officially enters supplements, including a moderately dosed pre-workout

2 min read
Gorilla Ultimate Pre Workout

Myoplex targets muscle preservation for GLP-1 users with GLPlex-1 Complex

1 min read
Myoplex Glplex 1

ESN and Raw owner The Quality Group does close to $1 billion in just the first half of 2026

2 min read
The Quality Group First Half 26 Revenue

Sprouts-exclusive Sweet Honey BBQ hits Taste Flavor Co’s official online store

1 min read
Taste Flavor Co Honey Bbq Now Direct
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