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Monster expands its Shot concept with creamy vanilla in regular and zero-sugar versionsMonster expands its Shot concept with creamy vanilla in regular and zero-sugar versionsVeiny Galaxy takes its hardcore pre-workout identities into caffeine pouchesVeiny Galaxy takes its hardcore pre-workout identities into caffeine pouchesEnergy drink giant Rockstar puts its star front and center in its louder rebrandEnergy drink giant Rockstar puts its star front and center in its louder rebrandPistachio & Berries Red Bull arrives in Europe with a surprise hint of caramelPistachio & Berries Red Bull arrives in Europe with a surprise hint of caramelSurreal teams up with KFC for an actual Kentucky Fried Chicken-flavored protein cerealSurreal teams up with KFC for an actual Kentucky Fried Chicken-flavored protein cerealCinnamon Bun follows Chocolate Cake onto the menu of Barebells’ Whey Protein PowderCinnamon Bun follows Chocolate Cake onto the menu of Barebells’ Whey Protein Powder
Gymbeam X Fnatic Lock InGymBeam teams up with esports giant… Barebells High Protein BarBarebells pushes the protein up to… Isopure CurbIsopure targets hunger and cravings with… Rockstar Has More Innovation PlannedRockstar apparently has a lot more… Barebells Brings Back Gingerbread Soft Protein BarBarebells brings back its Gingerbread Soft…
Swolfoods spreads 35g of protein across six mini cookies in Swol On The Go Gaspari adds a classic Fruit Punch to the menu of its legendary intra-workout SizeOn Volt debuts a Cola flavor of its popular energy drink but in a supersized 20oz can Barebells promises something BIG tomorrow and we can confirm it lives up to that Bloom lines up three childhood treat flavors led by Strawberry Shortie
Latest News

Keto Brick turns its fat-fueled food into 250-calorie squeeze pouches

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Keto Brick Brick Batter

Oath brings back its limited Caramel Apple flavor of Clear Protein for another fall run

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Oath Brings Back Caramel Apple Clear Protein

Creatine-Hydrate combines creatine and electrolytes at just under 60 cents a serving

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Musclepharm Creatine Hydrate

Jocko pairs pea and fermented yeast for its first plant-based protein powder

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Jocko Plant Protein

Yubi keeps its 99-calorie approach in a softer protein bar that has a gooey center

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Yubi High Protein Bar

Barebells pushes the protein up to 28g in its new and exclusive High Protein Bar

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Barebells High Protein Bar

NOCCO’s familiar Christmas trio returns for another round of festive energy

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Nocco Christmas Selection For 2026

Enerium expands into spread with 22% protein, no added sugar and a white chocolate flavor

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Enerium Protein White Bliss

Refuel puts 7g of protein into chocolate cups filled with peanut or pistachio butter

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Refuel Protein Cups

Funday puts five fruity flavors into its Target-exclusive Christmas edition Santa’s Sweets

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Funday Santas Sweet

Campfire S’mores brings another indulgent treat to the growing menu of Core Pro

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Campfire Smores Core Pro
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