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Ghost is getting back into ready-to-drink protein with an authentic Yoo-hoo chocolate flavorGhost is getting back into ready-to-drink protein with an authentic Yoo-hoo chocolate flavorPrime becomes the hydration sponsor of the legendary Diamond Gym and makes a special edition drinkPrime becomes the hydration sponsor of the legendary Diamond Gym and makes a special edition drinkDavid shares the first look at its ice cream with 30g of protein and only 260 caloriesDavid shares the first look at its ice cream with 30g of protein and only 260 caloriesDoritos Protein Chips use milk protein to build up to 10g of protein per servingDoritos Protein Chips use milk protein to build up to 10g of protein per servingProtein shake maker Nurri expands into the coffee creamer marketProtein shake maker Nurri expands into the coffee creamer marketBarebells expands its Gooey Protein Bar with a rich and smooth Pistachio Spread flavorBarebells expands its Gooey Protein Bar with a rich and smooth Pistachio Spread flavor
Arnold Sports Festival 2026 SummaryArnold Expo exceeds expectations and has… Rebrand Of C4 Energy Drink On Frozen BombsicleC4 Energy is bringing a lot… Vanilla Caramel Cardio California Ice Protein BarVanilla Caramel Cardio revealed as the… Save A Scoop At ArnoldSave-A-Scoop makes a reusable scooper that… Bucked Up Drive Hydration And RefresherBucked Up debuts two new drinks…
Strawberry Kiwi temporarily joins the menu of the Cognizin-fueled BUM Energy Trix revealed as Ghost’s third General Mills flavor collab for Whey Protein Powder Mint Chocolate joins the always-expanding menu of Axe and Sledge’s Farm Fed Grenade partners with Nutralabz to distribute its top-rated protein bar throughout the US Muscle Sport introduces its even more delicious Lean Whey Gourmet
Latest News

Alani refreshes its energy drink variety pack at Costco to include its recently released Lime Slush

Alani Nu Energy Drink Slush Variety Pack

GAT’s edible creatine lands its first new flavor in a traditional Blue Raspberry

Gat Blue Raspberry Creatine Chews

Peanut Butter Cake launches for Quest’s decadent high-protein Frosted Cookies

Peanut Butter Cake Quest Frosted Cookies

Arnold Expo exceeds expectations and has its biggest turnout in history

Arnold Sports Festival 2026 Summary

Barebells shrinks its Soft Protein Bar down to 40g for Sainsbury’s in the United Kingdom

Barebells Smaller Soft Protein Bar

Protein Candy temporarily expands its menu in another alternative sour experience

Sour Watermelon Protein Candy

C4 Energy is bringing a lot more character to each of its flavors in its bold new look

Rebrand Of C4 Energy Drink On Frozen Bombsicle

Barebells follows its Mint Chocolate Crisp debut at the Arnold with online availability

Mint Chocolate Crisp Barebells Protein Bar

Gains In Bulk is giving away the winner’s choice of a G-Wagon or $100,000

Gains In Bulk Cash Or Car Giveaway

Joyride puts a Springtime twist on its low sugar Sour Smacks candy at Target

Joyride Sour Smacks Fruit Gummies

Trec adds to its already massive selection of creatine in an electrolyte hybrid

Trec Nutrition Creatine Hydration

White Citrus hits the menu for the popular UK energy drink, Relentless.

White Citrus Relentless Energy Drink
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