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Arnold Expo is going to be a four-day show next year after its hugely successful 2026 eventArnold Expo is going to be a four-day show next year after its hugely successful 2026 eventGhost is getting back into ready-to-drink protein with an authentic Yoo-hoo chocolate flavorGhost is getting back into ready-to-drink protein with an authentic Yoo-hoo chocolate flavorGhost and the legendary 7UP collaborate for a limited-time energy drinkGhost and the legendary 7UP collaborate for a limited-time energy drinkPrime becomes the hydration sponsor of the legendary Diamond Gym and makes a special edition drinkPrime becomes the hydration sponsor of the legendary Diamond Gym and makes a special edition drinkDavid shares the first look at its ice cream with 30g of protein and only 260 caloriesDavid shares the first look at its ice cream with 30g of protein and only 260 caloriesDoritos Protein Chips use milk protein to build up to 10g of protein per servingDoritos Protein Chips use milk protein to build up to 10g of protein per serving

Muscletech’s 21st Essential hits the US, Platinum 100% Beef Protein now available

Muscletech's 21st Essential Platinum Beef Protein now on sale

While recent promotional material suggested we may never see Muscletech’s 21st Essential Platinum 100% Beef Protein on US shelves. Coincidentally the supplement has now shown up on sale at the store that launched the brand’s basic line, Bodybuilding.com. Despite the product not being on Muscletech’s website, the retailer have it listed with 24g of protein, 3g of carbohydrates (1g fiber), and 110 calories. With the one flavor on the menu double dutch chocolate, in two sizes a 28 serving 2lb priced at $26.99 and and 58 4lb at $47.99. Thanks to previous previews we do know there is another Platinum Beef taste with vanilla caramel, but despite Bodybuilding.com having just the one flavor. The presence does confirm the product’s US availability and the official contents of it’s 33g scoop.

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