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Ghost is getting back into ready-to-drink protein with an authentic Yoo-hoo chocolate flavorGhost is getting back into ready-to-drink protein with an authentic Yoo-hoo chocolate flavorPrime becomes the hydration sponsor of the legendary Diamond Gym and makes a special edition drinkPrime becomes the hydration sponsor of the legendary Diamond Gym and makes a special edition drinkDoritos Protein Chips use milk protein to build up to 10g of protein per servingDoritos Protein Chips use milk protein to build up to 10g of protein per servingFroPro fittingly enters the condiment market with six varieties and as low as 17 caloriesFroPro fittingly enters the condiment market with six varieties and as low as 17 caloriesProtein shake maker Nurri expands into the coffee creamer marketProtein shake maker Nurri expands into the coffee creamer marketBarebells expands its Gooey Protein Bar with a rich and smooth Pistachio Spread flavorBarebells expands its Gooey Protein Bar with a rich and smooth Pistachio Spread flavor

Next few months extremely important for Hybrid fans and possibly competing brands

Next few months extremely important for Hybrid fans and possibly competing brands

Hybrid Nutrition said they had a lot of new things coming and that is exactly what they have dropped a sneak peek at today. As well as a bunch of new products that we’ve yet to get any details on, it turns out the brand have also put together a bit of a rebranding. While the image they’ve released isn’t exactly high resolution, you can see above that Hybrid will be dropping their signature black, red and stylish background graphics. The colors fans will need to get used will be black and blue, and an entirely new logo as the brand will be throwing away their block letter title for a slimmer more minimalist font. As exciting as Hybrid’s updated look appears, they are promoting the idea of innovation and new supplements more than anything. The brand are describing their major move as the next generation of Hybrid, but are also saying they’ll only be keeping “some of the products you already love”. With the introduction of more it seems some of the brand’s current formulas will be left out, making the next few months something Hybrid fans will want to watch as well as the industry if the brand prove to be as innovative as they’re promising.

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