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All-new bar branding previewed at Quest’s BodyPower booth

quest bar rebrand

While Quest Nutrition hasn’t brought any products or supplements we haven’t seen before, to this year’s UK BodyPower Expo. It does have something on display that instanly caught our attention and feel is well worth sharing.

Posted up behind the tables at Quest Nutrition’s booth are a handful of its classic protein bars including Birthday Cake and Chocolate Chip Cookie Dough. What makes them stand out is that they’re not in the packaging we’re used to seeing on a Quest Bar.

quest bar rebrand

Quest Nutrition has its protein bars pictured with an all-new look that features a much more modern feel. The packaging also has a stronger presence of color that along with its fresh, tastier looking flavor graphics, gives the Quest Bars a bit more pop.

It is worth noting that at BodyPower, only the Quest Bars pictured at the back of the Quest Nutrition booth feature the new look. The products the brand is sampling and physically has on display still come in the branding and packaging we’re used to.

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