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This Wh3y Review: Light but noticeable flavors, especially the strawberry

this wh3y review

This Wh3y is the first-ever protein powder from the German brand BPS Pharma, who is also responsible for the well-known Not4Pussy series of pre-workouts. The supplement comes with 23g of protein per serving from a whey blend that is primarily whey concentrate, with the rest of it being whey isolate.

The company decided to send over its This Wh3y protein powder to try in three different flavors. There is Blueberry Muffin, Strawberry New York Cheesecake, and Vanilla Butter Donuts. The Vanilla Butter Donuts flavor does also have an extra feature with colorful rainbow sprinkles scattered throughout the protein powder.

this wh3y review


Before we get to the taste of the This Wh3y flavors, we should mention that most of the European protein powders we’ve tried are fairly light on flavor. The amount of flavor you get isn’t all that thick or intense, which is very different from what we’re used to. BPS Pharma’s competitor is one of those light proteins, but still manages to communicate a good amount of flavor.

While we were excited for the Vanilla Butter Donuts with rainbow sprinkles based purely on its description, it’s actually the one we like the least. It is a relatively straightforward vanilla protein powder with the colorful sprinkles, only adding crunchy consistency to the experience and not much on the taste side of things.

Our second favorite flavor of BPS Pharma’s This Wh3y is the Blueberry Muffin, as it does provide a noticeable blueberry taste. It is rather strong in that initial sip then quickly fades to a more mellow blueberry flavor, and then finally a more watery base. It is a short-lived experience, but it comes through on the title nonetheless.

this wh3y review

The third and final flavor of This Wh3y is our favorite of the lot with Strawberry New York Cheesecake. It is exaclty what it’s called, with a sweet strawberry taste underlined by a relatively thick cakey base. The Strawberry Cheesecake is quite interesting as it’s really unlike any of the others. Almost no part of it is watery or light, and its flavor much stronger.


BPS Pharma’s This Wh3y is not too bad when compared to other European protein powders we’ve had. That Strawberry New York Cheesecake however, is a true standout and is easily one of the better fruity proteins we’ve had from the region. It was also interesting to see the brand take on such a unique line of flavors for its first-ever protein, and not do too badly.

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