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Core unveils and explains its highly-anticipated Platinum branding

After several months of hints, teasers, and mentions here and there, Core Nutritionals has finally unveiled its highly-anticipated new look for 2020, and it is worth the wait. A lot of effort has gone into the major Core rebrand, as we’ve mentioned several times over the past half a year, so much so that the brand has put together a video (above) all about the evolution.

You can get a good glimpse at the first supplement featuring what Core Nutritionals is calling its ‘Platinum’ branding or 2020 look, in the image above. It is none other than the brand’s reputable, stimulant pre-workout Core Fury wearing the fresh new label, although it is the promising new version of the product, not the Core Fury X that’s already on the market.

core nutritionals platinum rebrand

As mentioned, Core Nutritionals has put together a video with its founder Doug Miller explaining the eye-catching Platinum branding, and what they’re trying to achieve with it. While the new look does come across great in pictures, there are other dimensions to it with the label featuring touch elements that add even more style to the supplements it’s wrapped in.

Core Fury is going to be the first product to standout in stores and stockists wearing the more modern Platinum branding. The look will eventually be rolled out to Core’s other supplements, and bring with it some tweaks to the brand’s original formulas. Entirely new products are also going to be mixed in with the rebrand, with no details on those just yet.

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