Animal has announced two new initiatives today with the ‘Consumer Innovation Challenge’ and ‘New Product Incubator’. Both opportunities require heavy input from regular supplement users and enthusiasts, so the hardcore brand is calling on the help of its fans. You do need to register to get involved, and you can only choose to be a part of one project or the other.
Animal’s Consumer Innovation Challenge is what it sounds like; a chance for you to come up with an all-new supplement. The brand likens it to the popular reality TV show ‘Shark Tank’, in that you’ll need to pitch your idea to Animal. It also mentions a tournament format, suggesting there is going to be some sort of knock out type selection process involving multiple concepts.
As for Animal’s New Product Incubator, this one is more unique. It’s a little difficult to understand just what exactly this opportunity leads to, but it sounds like your chance to provide feedback on something that’s deep in the works. The brand describes the mysterious project as “an all-new, innovative approach to supplementation”, with very few details outside of that.
If you’d like to get involved with either of the opportunities Animal has announced today, and as mentioned, you can only sign up for one, head to its website. On the brand’s ‘Animal Ideas’ page you’ll find a sign-up button and form, that once completed, you’ll be contacted for more information at a later date.
