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Marc Lobliner and MTS are working on a beverage for Black Friday

mts nutrition energy drink

This Black Friday, Marc Lobliner and his brand MTS Nutrition are planning to launch their first-ever beverage. The brand shared an image on social media today featuring an MTS canned product, which was originally put out to gauge interest. With the popularity and growth of the category, it’s no surprise the concept was well-received, so Lobliner and MTS have decided to get to work on it.

The only detail that we have about MTS Nutrition’s first beverage is that it’ll be carbonated, and with the brand being all about sports nutrition, we’re guessing its an energy drink or maybe an amino drink. We also wouldn’t be surprised to see Lobliner and MTS turn this into a completely separate brand depending on how it goes and grows, similar to how Outright has become a beast on its own.

Once again, the MTS Nutrition energy drink or some other carbonated beverage is currently expected to drop in time for Black Friday. That may seem like a while away, however realistically, it’s only about 12 weeks, so it should be interesting to see the brand pull this one off, especially coming from a post that was just gauging interest.