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Improved ProPud Protein Bar brings new flavors and softer texture

njie propud protein bar

Sweden’s NJIE has a new protein bar this week, which appears to be an improved version of a product it already has on the market. The release falls under the brand’s growing ProPud banner — a family of tasty functional foods — and packs a solid 18g of protein and no added sugar. The product is a new version of NJIE’s ProPud Protein Bar and based on its brief description; it sounds absolutely delicious.

The most mouthwatering part about NJIE’s refreshed ProPud Protein Bar is it’s been released in three flavors, all of which come jam-packed full of flavorful cookie pieces and promise a softer texture. Those flavors are one of the best sellers from the original’s menu in Cookie Dough, Cookies ‘N’ Dream with pieces of dark chocolate, and Salty Caramello Cookie mixing those cookie bits with salty caramel.

NJIE’s renewed ProPud Protein Bar has been unveiled today and looks like it’ll be available in all of the Swedish brand’s usual stores and stockists in the coming weeks. It is also worth noting; the brand has given the product a distinctive new look compared to the original, with a fresh new style and layout so you’ll certainly notice it when you see it on shelves.