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Bang Energy creator Jack Owoc talks flavor innovation, competition and collaborations

Bang Energy Drink Podcast

Our latest Stack3d Supplement Podcast interview is online now, and this week we brought on Jack Owoc, from the supplement brand VPX Sports and creator of the hugely successful and popular Bang Energy drink. With the incredibly impressive rise of the beverage over the years, we had a lot of questions and topics to bring up with Jack, and he answered them in full and even added to some.

A few of the things we touched on in the almost one-hour interview with Bang Energy’s Jack Owoc include the idea behind the brand’s many unique flavors over the years, such as Rainbow Unicorn and Birthday Cake Bash. Jack goes into great detail about the approach him and his team take and even adds a story about how the Walmart-exclusive Blue & Yellow Limoncello came to be.

On the topic of Blue & Yellow Limoncello, it turns out the brand had come up with other Limoncello flavors in Strawberry Limoncello and Watermelon Limoncello Bang Energy, which Jack Owoc confirms are going to be released at some point. We also talked about authentic flavor collaborations and if Bang Energy had any planned, and it turns out the beverage giant has approached some companies, including Skittles for its flavor Radical Skadattle, although it didn’t pan out.

If you’re a fan of Bang Energy or any of Jack Owoc’s other beverage innovations like Meltdown and Vooz, or just enjoy energy drinks in general, the interview is well worth a listen. You can catch the whole episode on all of the usual podcast platforms, including Spotify, iTunes, and Google Podcasts, and we look forward to dropping another great sports nutrition interview next week.

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