Bar brand Wicked Protein moves into protein powder in four fruity flavors

Wicked Protein Clear Whey Isolate

Wicked Protein is a protein brand, and up until this week, it only competed in the category with a couple of protein bars, a regular original, and the other refrigerated. The growing company has now entered another area of protein; the more traditional space of protein powder, although it is not your typical milkshake-style supplement in chocolate and vanilla flavors.

Clear Whey Isolate is Wicked Protein’s debut in the saturated protein powder market, which is indeed a clear, fruit-style product, available in the natural and refreshing flavors, Blue Raspberry, Strawberry Lemonade, Tropical Punch, and Cherry Limeade. Each serving of the supplement provides a solid 23g of protein, all from premium whey isolate, no fat, only a gram of carbohydrates, all sugar, and an extremely lean calorie count of 90.

For a brand that has exclusively stuck to the bar side of the industry, Wicked Protein’s move to protein powder is great to see, and it’ll definitely be an intriguing new offering to its already strong, established fanbase. If you’d like to give Clear Whey Isolate a go, you can pick it up straight from the brand’s website at a rather reasonable $31.99 for a full-size tub of 18 servings.