Soul Performance Nutrition is still a relatively young and growing supplement company, but in the short couple of years it’s been on the market, it has managed to build quite the reputation. The brand started out in the hydration category with the absolutely premium Electrolyte Endurance Powder, and it has expanded into many other rather specialist spaces, staying away from common types like pre-workouts and aminos.
For this week’s Stack3d Supplement Podcast interview, we brought on the man behind Soul Performance Nutrition, Matt Karich, to talk all about his journey with the brand. Matt started as a fan of sports nutrition supplements and has been one for several years. Eventually, he decided to create a line of products that he didn’t feel was out there, and if you’ve seen the Soul Performance selection, you’ll know that’s very true.
As well as covering the history of the supplement company, we asked Matt Karich questions surrounding his extremely advanced approach to formulating and how he picks the selective categories he has. Another topic of conversation was, when will we see the brand enter a more mainstream space? We did indeed get a good answer, as Matt said he is currently working on a pre-workout for his reputable supplement company.
We didn’t get too many details about the promising Soul Performance Nutrition pre-workout, only that it’ll be well-rounded and, like most of the brand’s products, something different. As always, you can catch our full interview, which goes for around 35 minutes, on all of the usual podcast platforms, including Spotify, iTunes, Google Podcasts, and SoundCloud.
