HYPD Supps covers a strong variety of sports nutrition categories, including pre-workout, weight loss, muscle building, and some more general health and wellness spaces like superfood and multivitamin. An area of the industry the brand is sorely missed is protein powder, an essential part of a supplement stack to simply get more protein into your diet in a quick and convenient manner; plus, more often than not, they taste great.
Very soon, HYPD Supps is changing that and releasing its first protein product by the name of ISO Food, although this is not your typical whey-based competitor. The brand’s upcoming supplement is referred to as real food protein, and the unique feature is it doesn’t have any whey. ISO Food relies on a dairy-free formula with the likes of beef and rice for protein sources, and still packs a solid nutrition profile of 24g of protein, 3g of net carbohydrates, and 140 calories.
HYPD Supps’ ISO Food will be going live and become available for purchase directly from the brand’s online store at hypdsupps.com sometime next week. We don’t have a price point to confirm but do know that it’ll have about 25 servings a tub and a nice selection of flavor options. There will be three tastes to choose from right out of the gate in the classic chocolaty option Brownie Batter, Peanut Butter, and Cake Batter.