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All Stars in Germany expands into energy drinks with a BCAA-infused competitor

All Stars Raw Intensity Energy Drink

The energy drink category has exploded these last few years, and that attention and growth hasn’t been limited to just the US; companies from all around the globe have jumped in on the action from the UK through to India, Japan, and Australia. Europe is one of the latest markets to welcome another competitor to the space by way of Germany’s All Stars, introducing the Raw Intensity Energy Drink, and it has taken the more common Swedish approach by combining amino acids and caffeine into the one beverage.

Every slim and sleek 330ml can of All Stars Raw Intensity Energy Drink features B vitamins, a light but present 1.5g of BCAAs at the usual 2:1:1 leucine to isoleucine and valine ratio, and for the energy component, you get a moderate 105mg of caffeine. Coming from a company that puts clean nutrition above most other things, the macros in the Raw Intensity Energy Drink are practically non-existent, with only 100mg of carbohydrates, all of that sugar, and 1g of protein from the BCAAs, ending on 3.3 calories.

All Stars Raw Intensity Energy Drink is available first through the brand’s official online store at all-stars.de in the one lone citrusy flavor simply named Orange, and it is relatively cost-effective when buying directly at €1.59 (1.72 USD) for a single can or go big and get a case at €38.21, but that is the same value as the single.

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