Authentic flavor collaborations have come a long way since Ghost brought them to the forefront of the industry and essentially made them what they are today, and most interestingly, they are not limited to the major US market. We’ve seen sports nutrition brands and supplement companies from all around the globe team up with familiar foods, icons, characters, and many other formats for authentic flavors themed around their partners, and that is what we’ve got this week from Brazil’s Nutrata and its protein W100 Whey.
Nutrata’s W100 Whey is a classic protein powder made with traditional whey concentrate to provide a solid 21g of protein a serving, a moderate 5g of carbohydrates, 2g of fat, and 125 calories. The brand has gone and teamed up with the legendary baker Havanna, from Argentina, established three quarters of a century ago. Nutrata has created a special edition Havanna Dulce de Leche W100 Whey, inspired by and designed to taste like Havanna’s own popular, delicious, and undoubtedly decadent Dulce de Leche spread.
It’s always fun to see companies in the area of health, fitness, and nutrition get in on the authentic collaboration approach and do something from their own part of the world, like a food, dessert, or even pop culture icon. Nutrata has gone and done that in an authentic Havanna Dulce de Leche W100 Whey that aims to combine all of the lean and nutritious macros of the protein powder and the delicious dessert-type taste of Havanna’s Dulce de Leche spread, resulting in what sounds like an unforgettable protein shake.
