Redcon1 has announced a major partnership, and this isn’t any ordinary athlete signing or ambassador introduction; it is one of the two-time Brand Of The Year’s most extensive involvements to date. Redcon1 has come together with none other than the legendary Deion Sanders, former professional NFL and MLB player and now an incredibly respected and established coach. Sanders has an entire docuseries on Amazon Prime, aptly named Coach Prime, that follows him and the Jackson State University Tigers during their undefeated 2022 season.
The partnership between Redcon1 and Deion Sanders goes beyond the iconic NFL star representing the sports nutrition company, with Coach Prime gaining equity in Redcon1 and becoming one of its owners. There also appears to be talk of the two creating a separate series, some dedicated supplements, and potentially themed flavors. We don’t know exactly how extensive that goes, but something like that has been previewed in a special edition, alternatively themed flavor of the brand’s beverage with a Primetime Punch Redcon1 Energy Drink.
Deion Sanders becoming a part of Redcon1 is certainly a major development, as his popularity and notoriety will undoubtedly bring more attention to the supplement company and everything it has to offer, and potentially lead to even more distribution and retail opportunities. The hands-on approach Coach Prime seems to be taking is more great news, as it at least sounds like he’ll be quite involved in the process of the products and flavors, as seen in Primetime Punch, which will reinforce their purpose and spread awareness to his audience.
