At the end of this month, Podium is rolling out into the major retailer Target, and it is making itself known by putting together a whole set of supplements specifically for its shelves. The premium sports nutrition competitor is planning on offering Target shoppers three separate products, all of them similar to something it already has in its lineup. Interestingly, Podium is also the first supplement company to have the Target Clean stamp, meaning it has Target’s seal of approval for eco-friendliness and sustainability.
Podium’s four products destined for Target shelves include Whey Concentrate, separate from the brand’s original protein powder, Whey, as that features a blend of whey isolate and concentrate, whereas this sounds like it’s only whey concentrate. Then there is Creatine Monohydrate, the same unflavored, standalone supplement Podium has had available for some time; although, unlike the original, this one doesn’t pack a sizeable 50 servings, it is 20% lower, sitting at 40 servings, with the same key ingredient.
Next up is Podium Hydration + Electrolytes, featuring the same total electrolyte count as Hydro + Salt BCAA, but it doesn’t appear to have the 6g of BCAAs judging by its name and the weight of its tub. Last but not least, there is the Athlete Pre-Workout, named the same as the HWPO Series pre-workout. While the supplement shares its title with the well-dosed HWPO Athlete Pre-Workout, it doesn’t have the same formula. The target version packs a serving size that’s about 5g lighter, falling under 10g, suggesting it may be similar but certainly not identical, and it’ll have a combined 3.6g of citrulline and beta-alanine.
By the sounds of things, the Target-exclusive products are more value-focused alternatives to something already in the Podium lineup. Whey Concentrate is like Whey but doesn’t have premium whey isolate; the creatine has 20% fewer servings; Hydration + Electrolytes sounds like Hydra + Salt BCAA without the BCAAs; and the Athlete Pre-Workout is a seemingly less advanced offering. Again, all of these supplements are hitting Target shelves at the end of the month, presumably with low, cost-effective price tags.
