Rolling out in the coming weeks and months is a fresh new look to the hugely popular Bucked Up Energy Drink, from, of course, Bucked Up. The sports nutrition company recently shared that it has a presence in over 55,000 locations and growing, and that its beverage is worth an absolutely huge $280 million. The rebrand the powerhouse is getting ready to rollout will further strengthen that position, and while it is different, Bucked Up Energy is still very recognizable.
The biggest change Bucked Up has made in the refresh of its Bucked Up Energy Drink is the flavor callout, where previously it just had the name; now you’ve got larger wording and a bold graphic emphasizing the taste and communicating what it’s intended to be. There are a few tweaks on the formula, too, where it now says ten calories a can, not zero, thanks to the increase from one carbohydrate to two, and the vitamin B12 has fallen from half a milligram to 50mcg.
Again, Bucked Up Energy Drink is already dominating the scene, and that is alongside the thriving selection of supplements also available under the Bucked Up banner. An upgraded look for the beverage is only going to elevate all of that, standing out more and reaching an even larger audience.
