Applied Nutrition in the United Kingdom has announced a fresh new flavor for its premium beverage, the pre-workout-style canned product, the ABE Energy Drink. Over in its original, local market, there are several tastes to choose from for the energy, pump, and performance-enhancing offering, with the likes of Fruit Candy, Blue Lagoon, Orange, Lemonade, and a unique Energy. Arriving this month and making the selection that little bit bigger is Cherry Slushie, which is more popular here in the US, but now in the UK nonetheless.
In addition to the flavor extension, Applied Nutrition has revamped the look of its signature beverage, as you can see in the image. The brand has retained the signature black with a touch of flavor-related color, although now the split between the black and color is on a diagonal, giving it a bit more of an edgy vibe. All of the flavors on the menu have been given that refreshed design, not just the newly added Cherry Slushie, and you get all of the same key ingredients, including 2g each of citrulline and beta-alanine, and 200mg of caffeine.
Applied Nutrition’s own online store is one of the first places carrying the rebranded ABE Energy Drink as well as the newest flavor creation Cherry Slushie. Over at appliednutrition.uk, the cost on a case of 12 of the beverage is nice and reasonable at £23.99 (29.85 USD), working out to a nice and even £2 per energy drink.
