Joining the growing list of competitors entering the hydration category was one of the many things Hany Rambod and his premium sports nutrition brand, Evogen, did in 2024. The reputable brand puts its own twist on the space, filling its simply named supplement Hydration with a variety of electrolytes as well as taurine and citicoline to add some focus and clarity to the experience. A few months later and the brand is celebrating the arrival of a New Year with two new flavors for that product to go alongside its originals, Lemon Lime and Strawberry Lemonade.
Pushing the menu of Evogen Hydration to a total of four and effectively doubling the choices available to fans and followers is Tangerine and a much more classic fruity recipe in Watermelon. They’re both in stock in the brand’s online store at $39.95 for a tub of 30 servings, but that isn’t all the news to share from the team at Evogen. There is also a special edition Birthday Cake flavor of the premium protein powder IsoJect in celebration of Hany Rambod’s 50th birthday, with everything also buy one get one half price to further mark the occasion and New Year.
