Health and nutrition companies owned or even backed by major influencers and ambassadors tend to have a leg up right out of the gate, as they can leverage those individuals’ audiences to share the message and present their selection of products. It’s an approach that’s proven to work time and time again; look no further than Logan Paul and KSI’s Prime and The Rock’s ZOA Energy. Next month, we are getting another one of those brands, Floyd Mayweather’s One Of One.
There isn’t a lot of information out there about the upcoming brand from the legendary boxer Floyd Mayweather, but it’s pretty clear it will be a supplement company. There are a couple of pictures floating around out there, including the one above, where we get to see that name, One Of One, on an actual sports nutrition product, specifically the One Of One Sport Pre-Workout. There is another shot of what looks to be a tub of protein powder, putting the brand into two of the biggest categories.
Floyd Mayweather and One Of One are currently promoting a launch somewhere in the month of February, which could see everything unleashed between two to six weeks. We anticipate more information on the brand and what it’s trying to achieve to be shared before the complete launch, although it could all come simultaneously. One Of One is timing its debut perfectly with a busy time in the sports nutrition industry, the Arnold Sports Festival, going down at the end of next month.
