If you’re a consumer of sports supplements or actually on the industry side of the business and work with brands, ingredients, distributors, or anything in between, you may want to take a look at the quick little social media video Kaged has put together. For April Fools’ Day, the brand originally from Kris Gethin, shared a high-production video that centers around a table of business men in an executive meeting at “Big Supp Headquarters”.
You can watch the video by heading over to Kaged’s Instagram page, which isn’t exactly an April Fools’ Day Prank, but it is entertaining. As mentioned, it features a bunch of executives within the supplement industry talking about how much they love money and some of the cheap tactics and corners they can cut. They touch on lowering the amount of protein they put in their products but claim the same, as well as fairy dusting notable ingredients.
It’s basically a nod to all of the things you see health and nutrition companies do in this industry to make more money. The sad part is that we’ve seen these strategies play out in the real world. It makes it all the more important to know how to read a supplement, from the dosages to the ingredients, so you can avoid these sorts of issues, such as odd free-form amino acids in a protein powder and key ingredients at the end of a proprietary blend.
