Autofocus is another newcomer to the world of energy drinks, coming from the company Productive Health. While the ingredients, dosages, and approach it uses in its debut lineup aren’t anything new, the variety and formats it has started out with are most certainly unique. The flagship product from the brand is the Autofocus Do More Drink, a functional energizing effort, but that is only one of four items it has started with.
The premier Autofocus energy drink, dubbed The Do More Drink, features vitamin C-rich black currant, coffee fruit as a natural source of caffeine at 100mg per can, and theanine for smooth, calming energy. Unlike most energizing beverages, that drink is flat, but the newcomer also has The Do More Drink Sparkling, with added fizz, as well as The Do Now Shot with the same key ingredients jammed into a pocket-sized 2oz shot.
As mentioned, there are four products from Autofocus, and like the others, the fourth features vitamin C, caffeine from coffee fruit, and theanine in a berry-flavored powder supplement called the DIY Pack. Basically, Autofocus is an entire family of formats all featuring the same goals, ingredients, and dosages; you simply choose the variety that suits your lifestyle, whether that be scooping powder or cracking open a can.
Autofocus is a very unique brand, as we’ve seen energy drink companies make different formats and spin-offs of their hit products when they become successful, but never have we seen this kind of variety right from the beginning. You can purchase any or all of the options straight from Autofocus’ online store, with The DIY Pack being the cheapest at $9.99 for a bundle of four packs, going up to $14.75 for four of The Do More Drink.