As mentioned yesterday, with news of Dragon Pharma’s upcoming cream of rice formula, Creamy Rice Cereal, in Europe, cream of rice products are extensively popular with health, nutrition, and sports supplement companies. There are plenty that offer this sort of thing in that part of the world, but some have still yet to make the leap, which Russian brand Reckful just did with the reveal and release of the simply named Cream Of Rice.
Reckful doesn’t change the recipe all that much for Cream Of Rice, building it entirely around clean and nutritious rice flour. A reasonable 40g serving provides 29g of carbohydrates, just 1.2g of fat, 3g of protein, and 150 calories, doing exactly what you’d expect from a cream of rice: providing a reliable source of carbs. The brand also gives consumers the choice of flavored with two options, and a versatile unflavored called Neutral.
There are just two flavors to start for Reckful’s Cream Of Rice in a standard Chocolate, then something a bit more uncommon in Coco-Almond. The innovation is out now in the brand’s home country of Europe, going for around ₽1,400 (17.30 USD) for a 2lb tub.
