Muscle Nation has greatly expanded its interest in the functional food industry over the last few years and found massive success, as confirmed a few months ago when the Australian brand said its FMCG side had become a nine-figure business. With such a huge return, it’s no surprise Muscle Nation continues to feed into all of that with more and more formats featuring its health and nutrition approach of high protein, low sugar, or better-for-you calories.
Choc-Dipped Popcorn is one of the newest expansions from Muscle Nation, which is a small 50g bag of light and crunchy popcorn with a focus on offering better nutrition than your standard popcorn snack, instead of a huge amount of protein. There is some of the muscle-building macronutrient in the brand’s latest edible effort at 5 to 6g, about double that in carbohydrates at 11g, roughly half of that sugar, 16 to 17g of fat, and 228 to 238 calories.
It’s not an impressive protein-to-calorie ratio, although again, Muscle Nation is shooting for a better-for-you alternative than a protein-packed snack, and it will taste great, as every piece of popcorn is covered in delicious chocolate. There are two varieties of the product with the chocolate-covered Milk Chocolate and White Choc Raspberry, with raspberry popcorn covered in white chocolate, both available at Woolworths at $4 (2.83 USD) a bag.
