Copying is not the word. As GNC have done this in quite a few areas. Bodybuilding.com have created their very own whey protein. And a casein to match. Following true Optimum style naming it 100% protein powder. The price is not overly competitive but the formula with the price. Is. Three flavours and their huge fan base behind them. This could rise quick. Downfall? Can only be BB.com exclusive. Unlike their Higher Power line, they have not cut any corners here so thumbs up.
