MHP do have a lot of protein formulas currently in their range. In fact with Up Your Mass, Probolic-SR, and Isofast, they have a total of 3. There is a supplement called Simply Whey which seems to be more common in the international market. However fans who have not been lucky enough to get a hold of the more reasonably priced protein powder. MHP will be launching what looks like a sequel to Simply Whey, titled Maximum Whey. Based on the name, the product should be crawling it’s way into this year’s whey battle with Combat, Cor-Whey, and Phase8. Nothing much has been released on the supplement apart from the vanilla flavor pictured and 25g of protein per scoop. The MHP product is not just exciting because it is new, but also because the brand have a big opportunity on their hands. If they flavor as well as they usually do, slot the supplement somewhere around $45-50, and keep it at 5lbs instead of downgrading to 4. Maximum Whey could easily break out against some of the mainstream dominating companies of today.